The INFJ Marketing Profile – Intuitive/Sensitive/Judgmental Introverts as Marketers

Few coaches and marketing experts consider personality when giving marketing advice. This or that technique is best, or has worked for “everyone” and so you should pick it up and do it, they advise, even if you feel uncomfortable, fearful, or dismissive of it. Time and time again, I have seen business owners and entrepreneurs diligently try to execute the advice only to do it poorly, half-heartedly, or with their finger pinching their nose. Others who received the advice promised to get it right, but they delayed and delayed and delayed until the awkward recommendations slipped quietly off their to-do list.

My perspective is different. If you feel that specific marketing advice is going against your needs, I encourage you to go with your gut and ignore that advice. Look for marketing alternatives that are more comfortable for you and better fit your preferences, habits and beliefs. They offer a faster and less stressful route to success.

A good tool for exploring your natural marketing style is the Myers-Briggs Personality System. Let’s take a look at how it applies to one of the main introverted personality types. An introvert is someone who is best energized and recharged when alone, while feeling drained from too much social interaction. (By contrast, an extrovert would rather not be alone and feels more alive with other people.)

In the Myers-Briggs type system, the INFJ type (Intuitive/Feeling/Introverted Judgmental) is a gentle, caring, and intuitive individual who values ​​relationships and is endlessly curious about what makes people tick. An INFJ tends to act spontaneously rather than plan, appreciates deeply held spiritual or global ideals, and fears conflict. For better or worse, INFJs easily inspire others through their charismatic and sensitive intelligence.

According to introverted observers, some well-known INFJs are Jimmy Carter, Oprah Winfrey, Jerry Seinfeld, Eleanor Roosevelt, Billy Crystal, Carl Jung, Bob Dylan, Martin Luther King, Jr., Adolf Hitler, Shirley MacLaine, Mother Teresa, Nelson Mandela. and Mulan (Disney princess).

If a Myers-Briggs test indicates that you are an INFJ, then you’ll probably feel great about marketing methods like these:

Create imaginative symbols, logos or images that crystallize your message or method of work

Crafting visually interesting and verbally resonant advertising

Incorporate your ideals into everyday business, for example through “green” initiatives

· Use your visionary thinking to issue and publicize predictions for your industry

Leverage key relationships to create leadership or publicity opportunities

Offering insightful advice through a Q&A blog, column, or radio/TV/video show

Rally your industry to a somewhat controversial work-related cause

As an INFJ, he does not normally seek the spotlight, but does not object when others nominate him for “___er of the Year” honors. With your great attunement with other people, you find it difficult to set limits when clients need your help, and you may need to take special steps to avoid burnout. Avoid tasks or positions that require great attention to detail. Also avoid roles where you might have to testify in court or defend your position to skeptics, as you typically jump to conclusions without direct consideration of the evidence. Choose employees, clients, and project partners carefully to minimize conflicts. Be respectful of those who do not share your commitments.

Above all, don’t pretend to be or act like a passionless professional, because as an INFJ, that’s definitely not you! When you use the ideas above to incorporate your intense interest in people and the world into your marketing outreach, you will attract clients who share and respect your instinctive and deeply felt concerns, and who are delighted to work with you.