Really Good Telemarketing Tip: How NOT to Sound Like a Telemarketer

If you’re trying to improve your results on the phone, whether it’s telemarketing or telesales, you have a great chance to make a good impression and stand out from all the other telemarketers with this great tip.

Don’t sound like a telemarketer!

Here are (4) great tips you can use to stand out from the masses of BAD telemarketers.

1. Use a good script, but practice the script so it sounds natural. Like acting. A good actor doesn’t sound like he’s acting, right? Strive to make calls from him sound like he’s talking to a friend you’ve known for years. This isn’t always easy to do, but if it can sound natural (with a script), it will create an instant relationship over the phone leading to more appointments, sales, leads, etc.

2. Overcome the common time objection FIRST, then proceed with your call. Make sure your prospect is in a listening frame of mind. This means asking, “Is this a good time to call?” This single question will tell the prospect that you value their time and prepare them for what you have to say. If it’s NOT a good time, just schedule a time and get a commitment from the prospect to contact them at a good time, and put their name in your follow-up file system.

3. Create a report when you can. Take cues from things you might already know about the prospect and ask questions that get the prospect talking. You can insert relationship building questions into your script where necessary to advance the call. Questions about the person’s family, interests, local weather, etc., are great questions to get your prospect involved in the call. The longer you can hold the attention of your prospects, the better. As you move the call toward your goal, anything you can do to create a natural conversation will bring out your prospect’s true “hot spots.”

4. Excitement! A bad script can be overcome with enthusiasm! Be enthusiastic. This key element can be heard and felt over the phone. You’ve no doubt heard bad telemarketers use downtrodden monotone scripts in their calls. If you can inject enthusiasm, you’ll be way ahead of other telemarketers. Vary your tone, use your hands when talking on the phone, and stand up while calling, this will help you make better and more enthusiastic calls.

These tips will help you in your telemarketing effort no matter what goals you have. By “standing out from the crowd” of telemarketers, you’ll get the edge you need to achieve higher conversion rates, better callback rates, and less rejection, making your calls easier.