Who advertises on satellite radio?

The clock strikes 3:00 am as Jason puts the last few stamps on the tiny pet food sample boxes he’s sending out to potential new buyers of organic dog food. He is exhausted, but a feeling of excitement has him aroused when he trips on a puffy quilt and collapses.

You know you need to rest, but the thought of where your business is headed keeps your mind racing.

Jason is the owner of a small business that makes a boutique line of dog food in his hometown in Missouri. It is a mix that he has fed to his own breed dogs for years, and how he put it on the market for domestic consumption.

Being a small business owner, Jason did not have a huge budget for marketing and spreading his dog food. He knew that if the brand was going to grow, he would have to reach a national audience. That’s why he likes to advertise on satellite radio.

Jason had listened to various pet-related shows on satellite radio for years before venturing into business for himself. He had no idea what the costs would be to advertise on such shows. When he contacted a satellite radio advertising company, he was surprised to learn that on some shows, a commercial cost as little as $60 to broadcast.

Once he had an affordable airline plan, Jason wanted to make an offer in his commercial that listeners couldn’t refuse, so we offered “free dog food.” A free sample of your dog food to anyone who called or visited your website. Not knowing what the demand would be, he allocated some extra time on the weekends to prepare the orders. Jason was impressed when within the first week of the commercial airing he had a list of over 300 people who wanted to try the product.

Will all of them be regular customers? probably not, but a good percentage probably will be. Especially if Jason follows up and provides the customer service he’s proud to represent and helps educate each new customer on the benefits of the product he’s shipping.

Jason is a perfect example of a small to medium business owner working on a limited budget but needing to reach a national audience with a product or service. These are the type of businesses for which satellite radio advertising can be perfect when paired with the right program while presenting a “can’t refuse” offer to the consumer.