What are the factors influencing link building in 2018?
Digital MarketingLink building has always been an integral part of search engine algorithms and continues to be. Although their importance has risen and fallen as various versions of the Google algorithm have been applied, they have always played a vital role in locating and ranking featured links.
However, not all links have the same value. The internet is full of low-value, non-relevant, spammy links that can quickly devalue your page in Google search. In order to get the desired results, you should stay away from such links.
To promote and increase your brand awareness in 2018, take a look below at some of the factors that influence link building for SEO.
guest post
Guest posting is one of the most useful techniques you can implement to generate backlinks and acquire traffic to your website. However, you need to make sure that the guest posting websites are the same or related to your niche.
As you publish your content to an authority website, there is a high chance that your post will appear on some of the most popular blogs on the internet. This means that your post will reach many people and your website will gain more traffic. Also, guest posting websites usually promote content on various social media sites, which means your post will automatically get social engagement.
Getting featured on popular blogs will help improve your credibility and once your link reach is significant, you’ll be able to approach more blogs with confidence.
Content is still ‘King’
You will only be able to get backlinks for your website if you give people a reason to link to you. Creating premium content is a great place to start. The genuine value of your blog posts and articles will show when you start receiving organic backlinks from other websites.
Google’s algorithm is so advanced that it can even detect the quality of your content. So your focus shouldn’t just be on crafting long posts, but on making sure they make sense, contain information, and are interesting to read. Avoid keyword stuffing and filler content as that will cause Google to lower your ranking.
broken link building
Broken link building is one of the tactics used by most link building services for SEO providers because it often produces great results. Broken links occur when a page links to resources that are no longer available. Since this can lead to negative user experience, webmasters are always looking for ways to fix broken links.
All you have to do is find a website that fits your niche and has one or more broken links. Once you have found such a website or websites, you should contact the webmaster of the website to inform them that the links are not working and also to request a link to their site in return. Since the process takes quite a bit of time, the best solution will be to let a professional agency handle it.
Relevance
To get the best response from any search engine algorithm, it is important that you only link to websites that are relevant to your niche. Only backlinks that come from trusted websites in your niche show that your content is relevant and trustworthy in the eyes of the search giant, Google. Once you’ve gotten enough backlinks from well-known sites, Google will start to consider you an authority in your niche or on the topic. Avoid spam links at all costs.
Getting credible backlinks can help you achieve higher rankings on search engine results pages. Link building is not going away anytime soon and without it, you will not be able to achieve the desired results of your SEO campaign. Talk to professionals today to implement link building as part of your SEO efforts.