Website Writing Mistakes: Top 5 Mistakes Good Writers Make
Digital MarketingGood writers love to write. It comes naturally to them. They write poetry and prose, verse upon verse, word upon word, for better or worse. Beauty, however, is in the eye of the beholder. The vast majority of Internet users do not seek to be captivated by an extraordinary literary genius. They are after the data. The information is your desire.
The brilliant writer sometimes has a hard time connecting at the most effective level for website traffic. His exceptional ability wants freedom. Therefore, they make critical mistakes by not reigning when they write for their websites. Here are the top five mistakes good writers make when creating content for the internet:
1. Prepare elegant sentences.
Long flowing sentences from Shakespeare or ancient literature give most people headaches. “All those commas! Eeek!” Those who excel in the literary arts tend to use long sentences. Those who don’t excel in the literary arts tend not to read long sentences. Your content may be beautifully written, but elegant literature is better suited for novels, not web pages. Internet traffic wants information. They want it softened.
Don’t make your traffic have a hard time reading your content. He writes at a third grade level. Use shorter, more choppy sentences. If you do this, more people will read it. They will be back for more.
If people have a high degree of literary ability, they will want to use it. But, using it on a web page will cause many of us who don’t have a Ph.D. in humanities to be overlooked. Don’t encourage people to let it go. Write for your traffic, not for yourself or your ego.
2. Despising repetition.
Most writers learn early to use synonyms instead of repeating the same word over and over. Doing this increases the literary quality of the prose. But, it can kill you in the search engine world. A good writer has to suppress the instinct to substitute keywords in place of keywords.
Keywords rule the world of search engines. The world of search engines really rules traffic. So if traffic is your goal, keep repeating your keywords. Of course, don’t get involved in keyword stuffing, but don’t sacrifice a repeat keyword just because you used the same word or phrase a sentence or two ago.
Get in the habit of using the same keyword phrase multiple times in your writing. Think of it like demonstrating your literary genius to a computer algorithm!
3. Emphasize style over content.
Information drives the Internet. 99% of your website traffic will bypass your style completely. They don’t even look for it. They want the content. Most of them have typed a keyword into a search engine and want answers. Fast. With websites, there is no time to build to a crescendo. You have to deliver immediately.
If you can weave your style into the content, do so. But be sure to be direct, concise, and quickly deliver your keyword-focused content.
4. Being paralyzed by perfectionism.
Perfectionism is a killer. It kills productivity and like a millstone around the neck. A good rule of thumb is to post as soon as it’s written and you’ve reviewed it once yourself. This does two things for you:
First, it keeps you producing new content. Both search engines and readers love this. If you read your work over and over again, you will produce much less.
Second, perfectionism denies you the opportunity to update your pages. It is important for search engines that your web pages are not static. If you achieve perfection before you post for the first time, chances are they’ll never need editing. Of course, you can always add information, but simply fixing bugs serves a valuable purpose. Every time you update, republish, and resubmit your website to a search engine, you show that you are actively improving your website. You need to show this to search engines. Going back and editing the content or mistakes can help you get ranking and traffic on Google and the rest.
5. Not asking for help.
Even the best writers need help making sure their content is easy to read. Concealers are a great help here. Good writers often can’t get down to a level understandable to everyone who isn’t so gifted with words. So if the good writer is writing for the masses, chances are the best person to help is one of those less gifted writers. Unless you’re writing for elite writers, get help from an average Joe. He will help you simplify your writing for the rest of us. We will appreciate it very much!
Whenever you read what you write, you fully understand it. You created it, after all. But others don’t necessarily see things the way you do. Having another set of eyes go over your writing can help clear up confusing parts of your work.
In short, writing for thousands of website visitors limits the complexity of your writing, if you want to attract the largest number of people. Still seek to be creative, just communicate that creativity in easy to understand language.