Reading: The Best 15 Minutes You’ll Ever Invest

I recently became aware of two comparative statistics that I thought you might find extremely valuable. I learned that the average American reads less than 2 books per year, one and a half to be exact, with almost two-thirds of them unfinished. In general, Americans have lost the habit of reading good books.

However, there is one notable exception. CEOs of Fortune 500 companies read, on average, about FOUR BOOKS PER WEEK! That’s about 200 times the average for the rest of America, and I can guarantee that the vast majority of those books are good, meaty books that make you think about your business and/or your life in a very healthy way.

Now, I’m not saying you need to start reading 4 books a week yourself, but I’ll tell you this: I’ve personally seen that there is a direct, positive correlation between the amount of good reading an individual does and their influence and income. . Without a doubt, the most transformational habit you can develop is to read good books consistently. Charlie “Tremendous” Jones coined the phrase “Leaders are always readers.” Our friend Brian Tracy has seen it happen many times when a person went from zero to 30 minutes a day of good reading and he saw his income double, and we’ve seen it too. If you don’t currently make positive reading a regular part of your life, DO IT IMMEDIATELY! Aside from changing who you spend your time with, it’s absolutely the most powerful way to change your life for the better.

Don’t get me wrong, I realize you need to work, spend time with your family, and be involved in all the great activities you do, and you should. You don’t have to become a full-time student or some kind of crazy hermit bookworm. All you need is 15 minutes a day, preferably at the beginning or end of that day. And don’t give me shit for not having 15 minutes a day. If I followed you around for a day, I’d bet $1000 that I could find a whole hour that I could better spend reading and you wouldn’t even miss it. it’s. Watching TV, surfing the Internet, eating lunch, just being distracted, the list goes on and on. I dare you to take just 15 minutes of those kinds of activities each day and invest in a good book. I promise in a very short period.