Leadership Team Development Business Review: Are They Legit?

There is a lot of buzz on the internet about whether or not the Leadership Team Development (LTD) business is a scam. To figure this out, let’s first get an idea of ​​what exactly LTD is.

LTD was originally known as Winters Marketing, after its founder, Larry Winters. Larry is an Independent Business Owner (IBO) in the Amway Global opportunity, originally part of the Britt World Wide (BWW) team. Sponsored by Crown Paul Miller, Larry has achieved great success within Amway, having achieved the Double Diamond level in August 2007. Larry and his top leadership formed LTD as a way to provide training and support to IBOs in their equipment. Amway offers specific training for particular products within the Amway line of business for IBOs, but organizations like LTD provide more in-depth knowledge, motivational messages, and training.

LTD is made up of the 12 diamond businesses that are actually part of Larry’s Amway business team, as well as an additional 11 diamond businesses that are affiliated with Amway, but are not part of Larry’s Amway business. PDPs are not required, and a business team is not required to affiliate their business with any PDP, including their upline’s.

The LTD team provides training to IBOs in these organizations through various means: books, CDs, DVDs, weekly and quarterly training seminars, and special events. In particular, the LTD team focuses on teaching the Quality Invite (QI) marketing system to build your business, which is used to interview potential prospects, as well as drive attendance at their weekly educational seminars across the country.

The answer to the question “Is the LTD business a scam?” is a resounding no. The LTD business team provides an educational backbone that has resulted in proven success for LTD/Amway Global businesses. They offer training materials and events at a reasonable price, and the information provided is usually of good quality.

Where LTD has a deficiency is in adopting and teaching non-QI marketing strategies to its affiliate members. Members are discouraged from learning techniques and strategies for building a successful network marketing business other than those taught by their upline. At this time, they have implemented a web presence, but their efforts to drive traffic to their sites through online marketing strategies have been limited.

Typically, an upline LTD teaches their downline to create a list of names of everyone they know, through some kind of memory exercise, the names and numbers on their cell phone, their friends on Facebook , etc. This list is where your initial IQ leads come from. Once they have reviewed this list, the IBO is encouraged to talk to everyone they know of as potential QI candidates: the barista at Starbuck’s, the mail carrier, the janitor at work, anyone who comes within three feet. of the business owner. All 23 LTD Diamonds have reached that level using this technique. However, this is an approach that most of the population will have a hard time executing, mainly due to different personality types.