How "Repulsion Marketing" You can attract your best buyers
Arts EntertainmentsBehold the glorious power to polarize content.
And why am I in favor of “pushback marketing” instead of “pull marketing”?
Let me give you the perfect example:
I wrote a post yesterday on why minor spelling mistakes can lead to more sales (there are scientific studies to back this up).
The gist of the post was that minor mistakes don’t matter as much as long as your understanding of your clients’ hopes, fears, and dreams is accurate.
However, it was a * very * divisive post.
Some people loved it. Others thought it was “a lot of nonsense”. And some, like this guy, who got so mad and so pissed off (it’s funny):
“This is horrible advice! Seeing a misspelling convinces me that you are a lazy and unprofessional idiot and that you don’t pay enough attention to detail to correct your own website. So no, I would never do business with you or I would buy anything because I don’t trust you. I’ll consider you incompetent. “
I especially enjoyed your last comment: “I will consider you incompetent.” It definitely made me laugh.
Two things to consider from your answer:
1) You clearly didn’t read the post, at all
2) You probably have anger issues and should do some angry push-ups
Compare your answer to that of this wonderful woman, Phyllis Wilson (name used with permission):
“YES! I have a great story about this … 2.5 years ago, I started seeing posts from this” girl “(judgment alert # 1) with terrible grammar and spelling mistakes everywhere.The thing was, she was talking about business and coaching in a way that NO ONE else (that I was seeing at the time) was talking about it. It was clear that not only did I know what I was doing, but I was succeeding in exactly the way that I wanted to be successful.
So of course I became Judge Phyllis and followed her with hatred. It was INDIGNANT that this young man of barely 25 years (20 years younger than me!) Who had CLEARLY missed too many days of school, actually succeeded … while I was here with my master’s degree and 2 graduate certifications barely making it through . .
Six months later? I paid him $ 20k for his 5 month Mastermind. And I’ve been his private client ever since.
To this day, I see sarcastic comments from people about their spelling and grammar and I just have to laugh! Sometimes I answer and say, “that’s why I hired her.”
Here’s the take-home point from all of this:
In business, life, and relationships, the worst situation you can find yourself in is when no one cares about you.
If people don’t care, you can’t influence them.
When you can’t influence people, they won’t buy your product.
And when people don’t buy your product, you can’t help them change their lives.
That’s why being polarizing (ie “repulsion marketing”) is such a powerful tool for finding people who love what you do … and … love what you are!
And besides, it attracts people who despise you almost on automatic pilot so you don’t have to waste time with those people.
As Grant Cardone once said in a presentation (I’m paraphrasing):
“I want more enemies. It means I’m doing something right.” – Grant Cardone
Look, you don’t need to purposely try to piss people off (you can, of course, but you don’t have to. I think it’s fun).
The point is more that you should not be afraid of “haters” or “trolls” who say something nasty in a passing comment.
Think about it: people who are more successful than you would ever say things like how angry the “angry guy who does push-ups” unleashed me.
Focus on the people who love what you do.
Everyone else?
Let them say their part and eventually they will move on … or … like Phyllis’ example: eventually, they will become customers.