Color appeal in advertising
Shopping Product ReviewsThe colors you use for an ad are more important than the actual wording of the ad. The reason for this is that colors (and graphics) grab consumers’ attention and then make them read your ad. According to psychology.about.com, “Psychologists have suggested that the impression of color can account for 60% of the acceptance or rejection of that product or service.”
Each color has different meanings for different cultures. For advertising purposes, it is extremely important to design your ads in a way that will appeal to your target market. Try to choose colors that complement the message you are sending to your consumers.
Red
Red is a color that symbolizes action, warmth, power, aggression, emotion, drama, fire, blood, passion, love, danger, anger, and heat. It is a very visible color that will always attract attention. Red will also stimulate various emotions.
Stop signs have trained us to stop and look when we see red. So it’s natural to want to stop and look at a red billboard.
Studies show that people in casinos play more in red rooms than in rooms with any other color. Red is also a good color for car sales, pet stores, pasta shops, pizzerias, and restaurants.
However, the color red is not recommended for medical companies because it indicates poor health, blood, and emergencies. Red is also the color that accountants use to show that they have negative cash flow.
orange
Orange is a vibrant and fun color. Improves mental clarity, promotes warmth and happiness. Orange also increases the flow of oxygen to the brain. Contentment, fertility, and wholesomeness are qualities that are also associated with orange.
The color orange can help make an expensive product appear more reasonably priced. It’s the perfect color for products that appeal to a wide variety of people.
Orange is an appetite stimulant. It is a good color choice for vitamin stores, Mexican restaurants, nightclubs, and products targeting Latinos and French.
Yellow
Yellow is a perfect color for sunny, happy, bright, cheerful, playful, calm, and upbeat ads. Ideal for flower shops, candy stores, toy stores, amusement parks and discount stores.
Yellow is the first color the eye processes. It is also the most visible color to the human eye. That’s why it draws attention faster than any other color.
Yellow is also a color of caution. Most yellow road signs warn drivers of a problem on the road or with oncoming traffic. This is just another reason why yellow grabs our attention quickly.
Green
Green symbolizes life, nature, the environment, youth, money, renewal, hope and power. It is a color that calms people, reduces pain and makes us feel safe.
Since green lights have conditioned us to move forward or enter places, it makes us feel welcome. This is a great quality for any product or service.
Greenish yellow is not a suitable color for food advertisements because it depresses the appetite.
Light green calms people. That is why most of the walls in prisons, schools, waiting rooms and hospitals are light green.
Green is a great color for financial advisors, banks, and accountants because it indicates money. It is also good for outdoor products because it gives consumers a natural outdoor feel. The green color can be used for greenhouses, vegetable stands, landscaping, and farmers because it signals life.
Blue
Blue makes people feel calm, relaxed, calm, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and solve their problems.
The blue color also helps increase productivity.
On the other hand, the color blue can also symbolize sadness and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight.
Blue is definitely the most popular color for both men and women. Several well-known corporations use blue in their logos. It’s a great color choice for travel agencies, pool companies, massage therapists, doctor’s offices, pharmacies, medical providers, motels, psychologists, and weight loss centers.
Violet
Purple is a sophisticated, creative, luxurious and rich color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual and creative. Purple with a red tint will draw more attention.
Purple is hard to see for some people (mainly men). However, it is a great color for artists, fancy restaurants, clothing stores, bookstores, art galleries, nightclubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.
Brown
Brown symbolizes coffee, wood and earth tone products. It is a reliable, solid, strong, mature and comfortable color. Brown is now considered a rich and robust color.
Brown is a great color for hardware stores, coffee shops, craft stores, herb stores, health food stores, men’s haberdashery, cabinet making, western stores, contractors, watch shops, and woodwork.
Black
Black symbolizes power, prestige, elegance, style, reliability, simplicity and sophistication. The color black has more to do with attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.
Black used to be seen as the color of death, witches, demons, and evil. However, this perception is declining.
Black is a great color choice for music stores, accountants, lawyers, electronics stores, and tire stores.
White
White symbolizes purity, cleanliness, virtue, innocence and freshness.
White is an excellent choice for bridal shops, weddings, religious groups, day care centers, medical facilities, wineries, dentists, caterers, bakeries, museums, historical sites, bed and bath stores, dry cleaners, and cleaning services.
Be careful, because white is the color of death and mourning is China, Japan and other Middle Eastern countries.
Once you’ve selected the right colors for your business, be sure to find out which colors effectively complement your color choice.