Brand Your Business on Facebook: How to Easily Add a Username to a Facebook Business Page

15-01-2023

When you first create a Facebook business page, the URL of your beautiful new page will be somewhat long and unsightly with lots of numbers at the end.

While you can hide the ugly URL by creating linked text in your emails, blog posts, etc., it’s easy to create a username for your Facebook Page, and there are many good reasons to do so:

• You can tell people about your facebook business page in a conversation ie “facebook health coach dot com slash”
• It’s easier for your fans to tell other people about your Page.
• You can link to your Facebook business page without having to memorize or copy/paste the long URL
• When you post to places where you can’t add a link, you have an easy URL
• Prevent someone else from using your business name as a username for your Facebook business page
• Make it easy for people to find you on and off Facebook
• Makes it easy for you to add your Facebook business page link to your website, other social media accounts and everywhere else

So now that you’re convinced, let me show you how easy it is to do.

Requirements:

• You should already have a Facebook page set up for your business (this is different from your default personal profile)
• You must have at least 25 likes for your Facebook business page

I eat:

1. Log in to Facebook and navigate to your Facebook business page
2. Once there, click on edit page in the upper right corner
3. Then in the left column, click on Basic information
4. On this screen, you will see an option to create a Username (if you already have 25 likes)
5. Write a username of your choice, keeping these points in mind

• You will not be able to change the username you choose
• Make sure it is very easy to remember, ie no unusual spellings, weird abbreviations, etc.
• Do your best to match the name of the page.
• If the name you want is not available, consider adding -, or _, or even better, include your personal name along with the business page name.

bonus tip (This is a great idea, but you can only make this change if you have 100 likes or less): Add your name to your Facebook business page.

Instead of, for example, calling your page “Health Coaching,” I would call it “Health Coaching with Jane Smith” or “The Super Moms Health Coach – Jane Smith.”

This way it makes it clear who is behind the Page, personalizes it, which is important for independent entrepreneurs like us, and allows my Page to appear whenever someone searches for me by name. You can make this change on the same page as the username change.

It’s all about building a community on your Facebook business page so you can share what you know and build relationships with people who will become new customers and customers, and these tips will help you do just that.

To your amazing business,

Heather