6 Ways to Generate 100 Free Mortgage Leads in 20 Days
Real EstateCould You Use Some Free Mortgage Tips? Whether you’re new to the mortgage business or a seasoned loan officer who’s a little strapped for cash, you’ll be glad to know that there are several ways to generate free mortgage leads.
That’s right. Even if you are bankrupt, you can still generate good quality, pre-qualified mortgage leads at no cost. Read on and I’ll share 6 Powerful Steps to Generating Free Mortgage Leads.
1) Create a Powerful Unique Selling Proposition (USP)
If you don’t currently have a unique selling proposition, find one. What makes you different from all the other mortgage lenders out there? What makes you better? Why should a prospect use you instead of a competitor? Answer these questions and you have your unique selling proposition.
This is an important first step because you’ll need a strong USP to generate free mortgage leads using the tips below.
2) Finding Joint Venture Partners
Offer a referral fee of $100 to $1000 for any referral that results in a funded loan. Offer this opportunity to all friends, family, neighbors, anyone and everyone.
Can you call a coworker’s past clients to generate referrals? If so, you could split the commissions generated by your efforts.
3) Give free seminars
Arrange to present your USP to others to produce referrals. Here are some ideas:
1) Contact the sales manager at the real estate offices to present your USP at a real estate agent sales meeting
2) Contact HR managers. Give a free seminar to the employees of a company.
3) Present your USP to CPAs or financial planners to build referral relationships.
4) Get in touch with divorce lawyers and offer your services to their clients.
5) Contact relocation companies
Need some ideas on how to successfully approach these professionals? If so, visit the following web page and download three sample approach letters:
[http://www.Mortgage-Leads-Generator.com/a/refiletter.htm]
4) write articles
Write articles on mortgage products, rates, no closing cost loans, or no down payment financing. Then submit your articles to article directories with your contact information at the end of the article. Here are the article directories I recommend:
On:
http://sbinformation.about.com/library/blsubmission.htm
EzineArticles.com
goarticles.com
articledashboard.com
searchwarp.com
contentdesk.com
isnare.com
buzzle.com
ideasmarketers.com
businessknowledge.com
articulosfera.com
amazon.com
web-source.net/synditor_submit.htm
Try to include the following elements in your articles:
1) Useful information: a must!
2) A text link to your site.
3) A lead generation offer related to the topic of your article.
Provide a link to a web page on your site where the reader can get a complimentary special report or something of value.
If you submit only two articles a week to the sites mentioned above, after a year you will have 100 articles on the Internet. If you post useful information, these 100 articles could easily generate hundreds if not thousands of free mortgage leads every day.
5) Start your direct mail campaign
Borrow money from a friend or family member and start a mail-in campaign. Use a credit card or borrow a credit card to get started.
If they borrow money or a credit card, offer that person a share of the commissions generated by the project.
6) Cross-selling
Once you get a customer using one of the 5 tips above, impress them with your extraordinary customer service skills and generate a testimonial. Use that testimonial to create a referral relationship with:
* HR manager at work
* Real estate agent listing and that full agent office
* Selling Real Estate Agents and Whole Office Agents
*CPA
* Financial planner
* Insurance agent
* The seller of the home in a purchase transaction
* Title Company
* Real estate appraiser
* Neighbours
There you go. Use these 6 tips to help you get your mortgage business up and running.
For more helpful Mortgage Lead Generation tips and advice, visit the Mortgage Marketing Blog at:
[http://Mortgage-Marketing.Mortgage-Leads-Generator.com]
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