5 Digital Marketing Basics You Need to Know in 2019
Digital MarketingDigital marketing consists of many strategies. In fact, it is a holistic approach to doing different types of marketing activities on different online platforms. These methods are regularly updated as new technologies emerge around the world. Therefore, digital marketing has grown significantly in recent years. If you are new to this field, you may want to read the basics of digital marketing explained below.
1. Invest in machine learning and artificial intelligence (AI)
First of all, artificial intelligence (AI) will be quite popular in the next few years. Machine learning is another important part of digital marketing.
In the near future, social media bots will play a major role when it comes to connecting with potential customers. Therefore, you may want to give more importance to social media if you want to communicate with your customers effectively. According to experts, about 85% of customers will interact with bots to get the information they need.
2. Share your videos on social networks
In 2019, make sure to share your business videos on different social media platforms. Unlike images or written content, a good video is more effective in capturing the attention of visitors. This is really important if you are going to market on the major platforms, like Twitter, YouTube, Instagram or Facebook.
According to the latest research, 80% of people like to watch videos on the Internet. They don’t want to read as many articles or blog posts.
3. Optimize your sites for mobile devices
In 2019, your marketing strategies should also focus on mobile technology. According to the latest Google algorithm, your site must be optimized for mobile phones or you may receive a penalty from Google.
Nowadays, mobile phones are one of the most popular devices all over the world. The new year will see mobile video consumption grow by up to 30%. On the other hand, the demand for desktops and laptops will continue to fall.
4. Consider mobile apps
In the world of digital marketing, mobile technology is the latest innovation. In fact, it is one of the most effective digital marketing tools here and now.
With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without a doubt, if you have a mobile responsive website, you can grow your business to a great extent.
Therefore, you may also want to access the mobile applications. One such app is Whatsapp Business. According to one source, mobile apps have generated $88 billion or so in the last few years.
5. Focus on the customer experience
For your business, customers play the same role that your blood plays in your body. Therefore, it is important that you work on the consumer experience. This will help you increase your sales over time.
If your customers are satisfied with your products or services, they will keep coming back for more.
So, here are the tips you might want to consider to improve your digital marketing campaigns in 2019.