The 7 keys to marketing success

05-12-2021

Marketing is not difficult.

In fact, marketing is pretty easy … when you know what steps to take.

It is a system!

Of course, you have to go through the steps from start to finish for the system to work. But that’s the beauty of a system – it’s a repeatable set of steps that produce a predictable result.

In business, that predictable outcome is supposed to be a profit.

To get the best result from a tested system, you should follow the steps exactly as described in the system. Changing the system is fine, but you need to track the effect of your changes on the bottom line to determine if the change was useful or not.

Key No. # 1: know your business

You need to understand why you are in business, what your current strengths and weaknesses are, and you need to have a vision of exactly where you want to take your business.

Key No. # 2: know your market

Understanding who your “perfect customer” is will allow you to speak directly to them with every marketing communication you send out. This feeling of personal connection will naturally and automatically attract people to do business with you.

Key No. # 3: meet your competition

Who else is fighting for the same consumer dollars? What are they doing differently from you? Is it working for them? What are your customers saying about why they choose to do business with your competitors? Answering these questions will give you an idea of ​​the ways you can differentiate yourself from your competition.

Key No. 4 – Build Your Message

The right product and the right lead are the first two things you need, but having the right message will hook that lead into a customer quicker than you can say, “You want fries with that?” Do you have a clear and compelling marketing message that specifically targets your perfect customers?

Key No. 5: get your message out

Advertising, promotions, yellow pages, internet marketing, public relations – there are hundreds and hundreds of different ways to get your marketing message across to the minds and hearts of your perfect customer. Knowing who your customer is and developing a psychographic profile of him will give you a great understanding of the types of advertising and promotions that will reach him. Using the media and the Internet to leverage your message delivery is absolutely essential in modern marketing communications.

Key No. # 6 – Measure Your Marketing

What you measure improves. By keeping track of everything you can in relation to your marketing efforts, you will begin to see what works and what does not work in certain specific situations. It also gives you a regular indication of where you are in relation to your proposed KPIs to track your progress. Every time you implement a change in your marketing, you can (and should) test the effect of that change on your results. Anything that improves your results and brings you closer to your business vision should be maintained, while anything that diminishes your results or moves your business away from your main vision should stop being so.

Key No. # 7: channel your marketing

Having a marketing “funnel” that gently qualifies your potential customer and squeezes them further into a more intimate relationship with you will help you get more sales with less effort. The funnel is a system unto itself and allows you to respectfully communicate with each prospect in a unique way, based on their location in the marketing funnel. The final phase of the funnel is where you request the sale, close the deal, and integrate your potential customer into a customer relationship with your business.

When it comes to marketing, these are the 7 key things you need to address to maximize your campaign. When done in the right order and when thought and executed correctly, these keys can increase the pressure and unlock the success of your business.

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