Most common postcard marketing mistakes
Real EstateSeveral companies already know the importance and benefits of postcard marketing. Postcard marketing is the best way to get someone’s attention. Postcards are also great for:
- Promote your product and service offerings
- Generate more website traffic and leads
- Present your products and services
- Stay in touch with new and existing customers
Mail must first be open to read. People often just look at the envelope and decide they’re not interested. On the other hand, the postcards are already open and ready to read and draw the attention of the readers. Postcard marketing is the cheapest form of direct mail marketing. Easy to create and generate high response rate from consumers. When you combine all the factors of postcard marketing, you can see how powerful postcard marketing is.
Therefore, it is very important to avoid common mistakes in the implementation of postcard marketing.
Not targeting prospects
Make the best possible list of your target audience. You must have an internal list of the target audience. If you don’t have an internal mailing list, you can create your own list or you can rent one from a list broker. For a free list, you can rent lists of newsletter subscribers and publications read by prospects in your target market.
repeat mail
For a successful postcard marketing campaign, you need to send repetitive emails on a regular basis. When you send postcards over and over again to your target audience, you can build people’s familiarity and credibility with your business. It’s the best cost-effective way to contact your customers multiple times before you make a sale and increase your revenue.
postcard information
The postcard should contain a short personal message that can elicit a delightful expressive reaction from the readers. You can generate many more responses than a long and confusing message from your consumers than a postcard. At the same time, however, the postcard must look professional.
Errors in sending mail
Don’t use hints, if possible. People consider it spam. First-class stamps may cost a bit more, but they make postcards friendlier and generate more responses. First Class Mail also gives you additional benefits, such as “return to sender,” in case the address is no longer valid. You can update your mailing lists with first class mail. You should also consider the arrival dates, if you are not sure you can check with your postal service.
printing cost
Don’t spend too much money printing your postcards. You can print postcards yourself for just pennies. If you have a large order, you can choose professional printers. They offer less cost per card as the number of postcards increases.
Postcards as a sales pitch
Don’t provide too much information on your postcard. Simply promote the benefit of your product and service. In this way, you can increase sales and website traffic. Use postcards to grab the reader’s attention.
postcard design
Your postcard design should contain headlines, images, and important information. Use bright colors to draw the consumer’s attention. Keep the message simple and short, considering that bullet points are a good option.
Contact information
Don’t forget to provide contact information such as phone, fax, phone number and email address. It is also common sense to provide the name of your company.
correct
Before printing your postcard message, check for spelling, grammar, punctuation, or any typos. You must review your message before printing it. A great way to correct is to read the message out loud. It’s also good to have someone review it because you can miss mistakes.
You can make your postcard marketing tool more effective than regular postcards simply by avoiding these mistakes.