Is the Apple Watch a fashionista in disguise?

Yesterday I attended some shows at Mercedes-Benz New York Fashion Week. There were plenty of paparazzi in Lincoln Center’s open-air plaza trying to snap photos of any passing fashionistas. Many models left the main pavilion and posed in the square, getting more publicity for the brand they wear. Every year, Fashion Week takes place in major cities, from Los Angeles to New York. Every day designers, the press, and celebrities ooh and aah at the latest and greatest fashions, most of which are unaffordable for the mainstream shopper and some never make it to market. Some designs are purely fanciful, like a concept car at the Geneva Motor Show.

When it comes to Apple technology, we only get it once every 18 months to two years. When it happens there is so much hype and anticipation. Whatever Apple comes up with, most want it right away. People are already lining up at Apple’s flagship store on Fifth Avenue and 58th Street in New York City. Today, along with the new iPhone 6 and 6 Plus, Apple launched the Apple Watch. Not only is it a wonderful piece of innovative technology that took years to design and build, but it’s hot or at least wants to be.

The Apple Watch danced and strutted down the runway. He showed off his accessories to the crowd. The Apple Watch is available in different materials: gold, steel or aluminum and comes in different colors. The watch straps also come in a wide variety of designs that allow for customization based on personal taste. Unlike standard wristwatches, it connects to the iPhone and has many features and dials that can be quickly changed without dressing. What will clothing designers think of all this? Will they embrace a new kind of “technological luxury”? The next time you see someone in a designer dress or suit, take a look at their doll. Is it Apple Watch? Chances are if it’s an Apple Watch they’ll show it to you at which point it will be obvious that Apple has created a new category to be leaders, “tech fashionista”. It can reach the mainstream and be used more than once in an event. Apple Watch has come to you. As Fashion Week designers wait to see how many orders they get, Apple has already threaded the needle and created demand. Only time will tell.