FM Radio: Huge favorite among the current generation of Hyderabadis

15-05-2022

Radio is now once again the center stage of entertainment in the city of Hyderabad. Justifying the popular saying ‘Gold is old’, the radio, with the arrival of FM, once again became the access point. FM radio has returned to the mechanical life of Hyderabadis at the right time. The diverse variety of entertainment programs broadcast by the different FM radio channels is one of the key aspects that forced radio to be considered as one of the most important entertainment media.

Hyderabad is a cosmopolitan city; people from different cultures and traditions stay and work in Hyderabad. Entertaining this diverse group of people is not that easy. But with the unique variety of programs designed to cater to different people’s tastes and interests, FM radio became popular in no time. Let us delve deeper into this topic and discuss the different factors that influenced Hyderabadis to tune into FM radio.

Availability of portable and affordable FM radio systems:

Also, being available in pocket radios and small, compact boxes with built-in speakers at an affordable price of just Rs 100, FM radio is also available as an add-on application on all mobile phone models, even basic models. . Therefore, the availability, portability, and affordability made it popular among different groups of people. From housewives, small business owners, small shops, students and employees, everyone is a frequent listener of FM radio.

Radio is part of the daily routine of many small businesses and city homes.

Once tuned in, owners of small shops such as barbershops, tailors, beauty salons, greengrocers, etc., as well as APSRTC bus, taxi, and car drivers listen continuously to different programs until they log off from their jobs. . Even for many housewives it is a favorite pastime. For many students and employees who ride city buses and personal vehicles to their workplaces, it’s like a mobile entertainer. They listen to it on the way to their destinations and enjoy their journey.

Unique Features of Current Generation Hyderabad FM Radio:

Latest technology, quality of service, interesting programs, reaching a wider range of audience distinguished FM radios from the old ones. Now, let us see what are the unique features of current generation FM radios:

• The best company during long distance trips!

Whether they are students or professionals, no one can escape long and tedious commutes in Hyderabad. With most of the engineering colleges located on the outskirts of the city, students need to spend more than 2 hours on their round trip. Hence, it is quite common to see many students hooked on their mobile phones, listening to the FM radio, during their journey. Even your college buses can’t do without radios.

Since most of the companies are located near the outer ring road, the journey to work takes no less than 3-4 hours, especially if people move from one corner to the other corner of the city – Dilsukhnagar or Medchal to hitech city. Therefore, the only entertaining and lively company one can expect during such a long-distance journey is FM radios.

• Not just entertainment, live and functional updates too!

Traffic Updates! Hyderabad’s traffic problems are appalling; That’s why most Hyderabadians, even in their busiest schedules or serious moods, don’t forget to tune in to the FM radio. Traffic updates every 30 minutes are sure to help keep you entertained and take the easiest route possible.

In addition to traffic updates, many of our FM channels offer a quick summary of different events, programs (schedules), the list of the most important events and their places in the city, news updates, scores updates during the seasons cricket: perfect for planning your day or weekend. Also, there are news updates at least once a day. Also, for any sudden political updates or major news, these FM radio stations are great sources to keep you on your toes.

• Programs synchronized with the local flavor and with a touch of international and national flavor!

Any program that is not a typical mix between Urdu and Telugu is hard for Hyderabadis to notice. Although Hyderabadis are fans of all kinds of music, conversations in a typical mix of Urdu-Telugu-English slang are very appealing to Hyderabadis and more importantly reflect Hyderabad’s cosmopolitan culture. Apart from Telugu, English and Hindi songs are also played.

Few shows like ‘Full to Bindaas’ on Red FM are purely dedicated to Hyderabad audiences who enjoy the native slang (Telangana Urdu-Telugu mix) of RJ Prathika. Other shows like ‘Gabbar Sher’ on Radio City, which is a compilation of hilarious shayaris inspired by Muslims from Hyderabadi, is a huge hit among Hyderabadis and non-natives alike.

• Reaching out to listeners personally!

Audience participation has always been a part of radio culture, but now only the way they participate has changed. Phone calls, emails have taken the place of letters. To request their favorite song or comment on a topic or have a casual conversation with their favorite RJ, people find direct interactive programs on the phone very interesting.

Some of the popular programs:

Many innovative, entertaining and informative programs with unique concepts are broadcast these days. If some shows are successful among the public for their concepts/ideas, few are because of the RJ. The following are successful in entertaining the Hyderabadis.

• Morning shows like ‘Happy Mornings’ (Big FM), Hello Hyderabad (Radio Mirchi), etc.

• Comedy performances such as ‘Breaking News Babu Rao’ (Radio Mirchi), ‘Raj Ke Saath Bakra Bajega’ (Red FM), etc.

• Programs that broadcast old songs like ‘Cassette classics’, ‘Geetanjali’, etc. (Radio Mirchi), Kal Bhi Aaj Bhi (Radio City).

• Special programs such as ‘Kitten Party’, which are especially aimed at women.

• Programs with only English songs such as ‘Heart’, ‘Heart of Matter’ (Rainbow FM)

• Listener’s choice shows like ‘Aap ki Farmaish’, ‘Jana Ranjani’ (Vividh Bharthi)

• Programs like ‘Big Charminar’, Paanch Pataka (Red FM) which play 4 and 5 songs continuously at every hour without interruption.

Apart from these, other forms of programs are highly appreciated by Hyderabad listeners such as game shows, phone calls and latest movie songs.

Entertaining today’s web-savvy generation through an old entertainment format is a big challenge, but FM radio has risen to the challenge.

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