10 Tips for Writing Headlines to Instantly Increase Your Ad Traffic – SEO Phase
Legal LawAn effective headline determines whether or not your potential customer will read the next sentence of your sales message.
You must capture the attention of your readers with something that attracts them and forces them to want to learn more, otherwise you will not make a sale.
Whether you have a successful headline or are just starting to write your next ad or sales letter, here are 10 headline writing tips that will instantly improve your advertising results:
1. Put the name of your potential customers in your headline. Everybody wants to see your name in “The Headlines”. This will definitely get their attention and get them to read your ad or sales letter.
2. “Use quotes” around your title. The quotation marks create the perception that your headline is a testimonial and has credibility. And credibility, in turn, creates more credibility, and this can significantly increase the response to your ad.
3. Don’t make your title “BIG”. Many advertisers believe that bigger headlines get a better response. Bigger is not always better. You want your headline to be legible and credible in size compared to the rest of your ad. A large headline can reduce your credibility because it seems “over the top.”
4. Don’t end your headline with a period. This creates a pause in your readers’ minds and they may decide to move on to something else. People have been trained to pause a period. But if you end your title with a “!” exclamation point, it will get you excited and your reader will want to follow through with your ad (this is a good rule of thumb, but not a law. I have seen and written ads with a period in the title and it worked.) Another technique is to leave the title open or use “…” to move to the body of the text.
5. Use one, two, even three subtitles. Subheadings under your main title can be very effective in generating intrigue and enthusiasm in your reader. Each subtitle must be smaller compared to the main title and the previous subtitle; Ultimately, your reader will end up in the main body of your ad or sales letter before they know it.
6. There are many advanced techniques for producing great headlines, but what I have found to be simple and effective is using the best benefit that your product or service provides as your main headline, and then adding “How to …” to it. . For example, if your best feature as a web developer is to create websites that are online in 3 days, the benefit of that could be … “How to attract new business around the world while you sleep starting in 3 days!”
7. If you use dollar figures “$” in your advertising, use this tip: If you help people save or earn an additional $ 2,500 with your product or service, add a decimal point: $ 2,500.00. What sounds like more money, $ 2,500 or $ 2,500.00? Conversely, if you are entering a price for your product, put as few “0s” as possible in the price. For example, if your product costs $ 2,500, you don’t want to print, “$ 2,500” or “$ 2,500.00”. You want to print something like $ 2,499. This seems less threatening.
8. Combine a grabber with your title and you could get amazing results! Capturers are small gadgets and trinkets attached to your letter or report that catch the attention of your potential clients such as: million dollar bills, real money, strings, magnifying glasses, pencils, fake checks, gum, poker chips, etc. The key is to link your grabber to your offer in a smart way. Also, if you combine a title above and / or below your grabber, you will really have advertising power in your advertising.
9. Make your headline newsworthy. “How to Get Your Tax Refund in 10 Days!” it’s a pretty good profit-oriented title, but you could try a newsworthy approach like … “Local Tax Planner Gets Clients Over $ 1,000,000.00 in Tax Refunds!”
10. Use a testimonial as a headline … Get the most detailed and specific testimonial you have and use it as a headline. For example, “I made an additional $ 32,000.00 in six weeks and another $ 10,000.00 in two days!” is an excellent example of a specific testimonial. This makes it very attractive because it’s real, it’s newsworthy, and I can put a real name on it.